Empty gym with multiple treadmills, a person walking, and balloons on the right side

Fuelling the next generation of fitness and wellness brands.

Our Services

Brand Development

Positioning, identity, messaging and full creative direction. We work closely with key stakeholders to understand their vision, then shape, implement and refine the brand so it aligns strongly with the market and the experience being created.

Launch Strategy

Go to market planning, presale systems and commercial modelling. We design presale and awareness campaigns that create early momentum, build trust and ensure the launch enters the market with strength and clarity.

Operational Set Up

Structure design, SOP creation, studio readiness and hiring support. We also source equipment and supplier partners to ensure the space launches smoothly, efficiently and with high operational standards from day one.

Marketing and Sales Systems

Campaign strategy, content direction, lead flow design and sales conversion tools. These systems are built to generate demand, drive consistent revenue and create a clear path from first interaction to long term member.

Website and Digital Experience

Site structure, UX recommendations, copywriting and sign up flow optimisation. We also support the full setup of booking systems and mobile apps, ensuring they integrate smoothly with your website to create a seamless and intuitive experience for customers from first click to class check in.

Turnaround Consulting

Profit recovery, supplier reviews, pricing strategy and performance reset. The focus is on stabilising the business, improving commercial outcomes and rebuilding operational clarity so the brand can move forward with confidence.

Two women performing box jumps on a wooden platform in a gym with kettlebells and a fan in the background.

About Us

Fuel Works brings together extensive real world experience in building fitness brands from the ground up. The focus is on providing clarity, stability and a safe pair of hands at every stage of the journey, helping founders and operators move forward with confidence. With a calm, practical approach and a background shaped by hands on industry work, complex challenges are turned into clear, manageable steps so you can build and grow your business with ease.

Let’s Work Together

Ready to elevate your fitness bussiness? Contact us today for a complimentary consultation.

Indoor gym with exercise bikes and equipment, nearby windows letting in natural light.

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